Sejati Ananda, Artha; Hernández-García, Ángel; … - In: Journal of Innovation & Knowledge (JIK) 1 (2016) 3, pp. 170-180
Despite the increasing and ubiquitous use of social media for business activities, scholar research on social media marketing strategy is scant and companies deploy their social media marketing strategies guided by intuition or trial and error. This study proposes a comprehensive framework that...
