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Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe
;
Cuevas, Leslie M.
;
Chong, Sze Man
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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2
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
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3
#ILoveLondon : an exploration of the declaration of love towards a destination on
Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
4
Social media and sentiment in bioenergy consultation
Uren, Victoria
;
Wright, Daniel
;
Scott, James
;
He, Yulan
; …
- In:
International journal of energy sector management : IJESM
10
(
2016
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011523704
Saved in:
5
The power of emotions : leveraging user generated content for customer experience management
Sykora, Martin
;
Elayan, Suzanne
;
Hodgkinson, Ian R.
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 997-1006
Persistent link: https://www.econbiz.de/10013185069
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6
Understanding changes in a brand's core positioning and customer engagement : a sentiment analysis of a brand-owned Facebook site
Xu, Zhenning
;
Vail, Colin
;
Kohli, Amarpreet S.
; …
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012487123
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7
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
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8
Deep learning-based cryptocurrency sentiment construction
Nasekin, Sergey
;
Chen, Yi-Hsuan
- In:
Digital finance : smart data analytics, investment …
2
(
2020
)
1/2
,
pp. 39-67
Persistent link: https://www.econbiz.de/10012284949
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9
Sentiment analysis in tourism
Enache, Maria Cristina
- In:
Analele Universitătii Dunărea de Jos Galaţi
26
(
2020
)
1
,
pp. 81-85
Persistent link: https://www.econbiz.de/10012285759
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10
Social media sentiment analysis : lexicon versus machine learning
Dhaoui, Chedia
;
Webster, Cynthia M.
;
Tan, Lay Peng
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 480-488
Persistent link: https://www.econbiz.de/10011814478
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