Similar Search Results

Marketing your university on social media : a content analysis of Facebook post types and formats

Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191

Persistent link: https://www.econbiz.de/10011944562

The social media transformation process : curating content into strategy

Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011401381

Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward

Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139

Persistent link: https://www.econbiz.de/10012544944

From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

Persistent link: https://www.econbiz.de/10012179457

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Factors driving social media engagement on Instagram : evidence from an emerging market

Wahid, Risqo M.; Gunarto, Muji - In: Journal of global marketing 35 (2022) 2, pp. 169-191

Persistent link: https://www.econbiz.de/10013361601

Standing out from the crowd : when and why color complexity in social media images increases user engagement

Kanuri, Vamsi K.; Hughes, Christian; Hodges, Brady T. - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 174-193

Persistent link: https://www.econbiz.de/10015057432

Social media : the new trend in marketing communication

Zairis, Antonios; Pareskevi, Lagia - In: Journal of euromarketing 24 (2015) 1, pp. 62-80

Persistent link: https://www.econbiz.de/10011288744

Internet marketing and its impact on online communities

Nuseir, Mohammed T. - In: Journal of international business and economics : JIBE 16 (2016) 2, pp. 47-60

Persistent link: https://www.econbiz.de/10011514201

Social media engagement and organic post effectiveness : a roadmap for increasing the effectiveness of social media use in hospitality industry

Aydin, Gökhan - In: Journal of hospitality marketing & management 29 (2020) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012256114

1
2
3
4
5
6
7
8
9
10
Next
Last