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Social media
Social Web
23,038
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23,007
Online-Marketing
13,564
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13,439
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10,176
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10,172
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4,097
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Harrigan, Paul
7
Agnihotri, Raj
6
Carlson, Jamie
6
Dwivedi, Yogesh Kumar
6
Hajli, Nick
6
Milne, George R.
6
Rita, Paulo
6
Asongu, Simplice
5
Filieri, Raffaele
5
Haenlein, Michael
5
Hennig-Thurau, Thorsten
5
Hirsch, Peter B.
5
Itani, Omar S.
5
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5
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5
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5
Swani, Kunal
5
Vrontis, Demetris
5
Adeola, Ogechi
4
Bowen, Melanie
4
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4
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4
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4
He, Wu
4
Hinson, Robert
4
Karjaluoto, Heikki
4
Korzynski, Pawel
4
Krishnan, Satish
4
Laurell, Christofer
4
Pancer, Ethan
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Renault, Thomas
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4
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4
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Journal of business research : JBR
127
Technological forecasting & social change : an international journal
72
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63
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50
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Business horizons
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31
Corporate communications : an international journal
29
European journal of marketing
22
International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of business ethics : JOBE
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Journal of communication management : an international journal
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The journal of services marketing
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European management journal
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The journal of business & industrial marketing
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Tourism management perspectives : TMP
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Electronic commerce research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Finance research letters
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Journal of electronic commerce research : JECR
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European journal of marketing : EJM
12
Journal of the Academy of Marketing Science
12
Qualitative market research : an international journal
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Sport management review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Internet policy review : journal on internet regulation
10
Journal of business strategy
10
Journal of fashion marketing and management
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Young consumers : insight and ideas for responsible marketers
10
International review of economics & finance : IREF
9
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ECONIS (ZBW)
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Other ZBW resources
17
USB Cologne (EcoSocSci)
10
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1
#ILoveLondon : an exploration of the declaration of love towards a destination on
Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
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2
Social media and economic development : the role of
Instagram
in developing countries
Adekunle, Bamidele
;
Kajumba, Christine
- In:
Business in Africa in the era of digital technology : …
,
(pp. 85-99)
.
2021
Persistent link: https://www.econbiz.de/10012612723
Saved in:
3
Between you and me : the effects of content ephemerality and the role of social value orientation in luxury brands' social media communication
Lim, Heejin
;
Childs, Michelle
;
Cuevas, Leslie
;
Lyu, Jewon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 120-132
Persistent link: https://www.econbiz.de/10012500702
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4
Promotion of urban tourism : insights into user engagement on social media
Bonilla Quijada, María del Rocío
;
Tugores Ques, Juan
; …
- In:
Information technology & tourism
23
(
2021
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10012703247
Saved in:
5
Instagramming nature-based tourism experiences : a netnographic study of online photography and value creation
Conti, Eugenio
;
Lexhagen, Maria
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238251
Saved in:
6
Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe
;
Cuevas, Leslie M.
;
Chong, Sze Man
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
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7
Follow for follow : marketing of a start-up company on
Instagram
Virtanen, Henrik
;
Björk, Peter
;
Sjöström, Elin
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011777156
Saved in:
8
How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using
Instagram
as a platform
Roncha, Ana
;
Radclyffe-Thomas, Natascha
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 300-321
Persistent link: https://www.econbiz.de/10011594911
Saved in:
9
The role of
Instagram
in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
Saved in:
10
User-generated branding via social media : an examination of six running brands
Geurin, Andrea N.
;
Burch, Lauren M.
- In:
Sport management review
20
(
2017
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011736238
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