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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
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Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
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An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon; Park, Minjung; Kim, Hye-Young - In: Journal of marketing communications 29 (2023) 7, pp. 654-675
Persistent link: https://www.econbiz.de/10014414321