Indirect reciprocity is an important factor that motivates individual contributions in social networks. However, prior studies of indirect reciprocity are often limited to a snapshot view of individual interactions in social environments. This paper analyzes indirect reciprocity from a dynamic...

For social networking platforms like Facebook, understanding the peer effects on it can be valuable to many applications, such as designing efficient advertisements with social endorsement. Therefore, we propose a statistical methodology that provides such understanding. These platforms contain...

The increasing pervasiveness of social networks allows users to share purchase behaviors with their online friends. In the present study, we examine optimal pricing strategies of a monopolistic firm using an analytical model that accounts for behavioral observational learning in social networks....