Kraemer and Jacklin (1979) proposed a method of analysis of univariate dyadic social interactions or relational data, and Mendoza and Graziano (1982) extended this method to multivariate relations. Their approach is based on an analysis-of- variance-type model that contains parameters...

Auctions have been studied extensively as an economic marketplace. The economist's focus is on modeling final sales prices, but the processes that give rise to those outcomes are rarely studied in great detail. This research is intended to provide that complementary perspective. We show how the...

Descriptive and inferential statistical techniques exist for the analysis of social networks, but to date the inferential methods have been limited to the comparison of one network to its hypothesized population parameters (analogous to a one-sample t-test), or the comparison of multiple...

Using a two-phase research methodology, this study investigates the relationship between salespeople’s intraorganizational network embeddedness and their sales effectiveness. Following the findings of the exploratory research, we first distinguish salespeople’s intraorganizational networks...

In this paper, we consider properties of interactive marketing and how network methods might be useful diagnostic tools of such interactive systems. Four content properties of interactive marketing are defined: technology, intrinsic motivation, the use of the resultant interactive marketing...