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Deriving value from social commerce networks

Stephen, Andrew T.; Toubia, Olivier - In: Journal of marketing research : JMR 47 (2010) 2, pp. 215-228

Persistent link: https://www.econbiz.de/10003965459

Deriving Value from Social Commerce Networks

Stephen, Andrew T.; Toubia, Olivier - 2014

Social commerce is an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms. This paper examines the economic value implications of a social network between sellers in a large online social commerce marketplace. In this...

Persistent link: https://www.econbiz.de/10014047420

Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics

Stephen, Andrew T.; Berger, Jonah - 2010

Persistent link: https://www.econbiz.de/10009377074

Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks

Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10011485347

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766

Persistent link: https://www.econbiz.de/10011634055

Online shopping and social media : friends or foes?

Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41

Persistent link: https://www.econbiz.de/10011776886

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8

Persistent link: https://www.econbiz.de/10011777290