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Journal of advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
2
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
3
Understanding advertising client-agency relationships in China : a multimethod approach to investigate guanxi dimensions and agency performance
Chu, Shu-Chuan
;
Cao, Yang
;
Yang, Jing
;
Mundel, Juan
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 473-494
Persistent link: https://www.econbiz.de/10012201492
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