//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social network"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using brand equity to model RO...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social network
Social Web
20,876
Social web
20,845
Brand management
17,817
Markenführung
17,404
Consumer behaviour
11,350
Konsumentenverhalten
11,310
Markenimage
7,466
Brand image
7,370
Online-Marketing
6,533
Internet marketing
6,436
Markenartikel
5,461
Brand
5,459
Beziehungsmarketing
4,050
Relationship marketing
4,050
Soziales Netzwerk
2,481
Viral marketing
2,461
Virales Marketing
2,461
Markenpolitik
2,198
Electronic Commerce
2,101
Marketingmanagement
2,002
E-commerce
1,992
Marketing management
1,990
Deutschland
1,909
Germany
1,822
Social media
1,790
social media
1,701
Online-Handel
1,672
Werbewirkung
1,670
Online retailing
1,669
Advertising effects
1,658
Digitalisierung
1,530
Digitization
1,494
Internet
1,470
Marketing
1,289
Werbung
1,249
Advertising
1,237
USA
1,194
United States
1,170
Theorie
1,081
more ...
less ...
Online availability
All
Undetermined
1,038
Free
550
Type of publication
All
Article
1,777
Book / Working Paper
547
Type of publication (narrower categories)
All
Article in journal
1,586
Aufsatz in Zeitschrift
1,586
Aufsatz im Buch
187
Book section
187
Graue Literatur
160
Non-commercial literature
160
Arbeitspapier
134
Working Paper
134
Conference paper
30
Konferenzbeitrag
30
Hochschulschrift
28
Collection of articles of several authors
21
Sammelwerk
21
Thesis
18
Case study
15
Fallstudie
15
Ratgeber
10
Aufsatzsammlung
9
Guidebook
9
Collection of articles written by one author
5
Sammlung
5
Lehrbuch
3
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
Textbook
2
Advisory report
1
Amtliche Publikation
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
Gutachten
1
Handbook
1
Handbuch
1
Reprint
1
more ...
less ...
Language
All
English
2,224
German
98
Polish
2
Author
All
Kuchler, Theresa
16
Stroebel, Johannes
16
Sabatini, Fabio
12
Bailey, Michael
10
Whinston, Andrew B.
9
Carley, Kathleen M.
8
Gaudeul, Alexia
8
Sarracino, Francesco
8
Cao, Ruiqing
7
Gloor, Peter A.
7
Katz, Matthew
7
Van Den Bulte, Christophe
7
Warkentin, Merrill
7
Zenou, Yves
7
Buxmann, Peter
6
Colladon, Andrea Fronzetti
6
Fang, Xiao
6
Kane, Gerald C.
6
Li, Yung-Ming
6
Nobre, Helena
6
Pantano, Eleonora
6
Qiu, Liangfei
6
Russel, Dominic
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Chen, Xi
5
Chen, Ying-Ju
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Giannetti, Caterina
5
Hinz, Oliver
5
Korzynski, Pawel
5
Leonardi, Paul M.
5
Li, Zhepeng
5
Ozdaglar, Asuman E.
5
Saxton, Gregory D.
5
Vega-Redondo, Fernando
5
Yang, Fiona X.
5
Ajorlou, Amir
4
more ...
less ...
Institution
All
IGI Global
11
National Bureau of Economic Research
6
Friedrich-Schiller-Universität Jena
2
Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
2
Christian-Albrechts-Universität zu Kiel
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Innovators Club
1
Kanada / Department of Northern Affairs and National Resources
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
1
Kongress der Sozialwirtschaft e.V.
1
National Museum of Canada
1
Nomos Verlagsgesellschaft
1
Uni-Taschenbücher GmbH
1
University of Hong Kong / School of Economics and Finance
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Ulm
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Franz Vahlen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
International journal of networking and virtual organisations : IJNVO
21
Electronic commerce research
20
Information systems research : ISR
19
International journal of internet marketing and advertising : IJIMA
16
Journal of retailing and consumer services
16
Management information systems : mis quarterly
16
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Computational & mathematical organization theory
13
Electronic commerce research and applications
13
International journal of hospitality management
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Cogent business & management
11
Working paper
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
MIS quarterly
10
Business horizons
9
CESifo working papers
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of marketing communications
9
Journal of marketing management : MM
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Journal of knowledge management
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
7
Computational and mathematical organization theory
7
Electronic markets : the international journal on networked business
7
IEEE transactions on engineering management : EM
7
more ...
less ...
Source
All
ECONIS (ZBW)
2,324
Showing
1
-
10
of
2,324
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Popularity of digital products in online social tagging systems
Zhang, Jurui
;
Liu, Raymond
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
Saved in:
2
Marken sind Gespräche : über Anatomie und Diffusion von Markenkommunikation in Netzwerken
Dietrich, Frank Otto
;
Schmidt-Bleeker, Ralf
- In:
Swarm Branding : Markenführung im Zeitalter von Web 2.0
,
(pp. 27-48)
.
2009
Persistent link: https://www.econbiz.de/10003864117
Saved in:
3
The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885655
Saved in:
4
Community und Marke : die Bedeutung von Communities im postmodernen Markenmanagement
Steinmann, Cary
;
Ramseier, Thomas
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 33-51)
.
2008
Persistent link: https://www.econbiz.de/10003709926
Saved in:
5
How brand community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
6
Brand community : drivers and outcomes
Sauer, Nicola E.
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
Saved in:
7
Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti
;
Poursaeed, Mohammad Mehdi
- In:
International journal of e-business research : an …
11
(
2015
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
Saved in:
8
Empowerment within brand communities : overcoming the Achilles' heel of scale-free networks
Katz, Matthew
;
Heere, Bob
- In:
Sport management review
18
(
2015
)
3
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011381873
Saved in:
9
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
10
Is small the new big? : size effects on TV stations' social network communication
Förster, Kati
;
Rohn, Ulrike
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10010233180
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->