The connected customer : the changing nature of consumer and business markets
ed. by Stefan Wuyts ...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Wuyts, Stefan (contributor) |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziales Netzwerk | Social network | Verbraucherverhalten | World Wide Web 2.0 | Informationsbeschaffung | Marketingstrategie | Kundenbindung | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 353 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben. - Enth. 12 Beitr. |
| ISBN: | 978-1-84872-837-0 ; 1-84872-837-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885655