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Online social notworks and insights into marketing communications
Acer, Adam S.; Polonsky, Maxim - In: Journal of internet commerce 6 (2007) 4, pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
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33 million people in the room : how to create, influence, and run a successful business with social networking
Powell, Julietiette - 2009
Persistent link: https://www.econbiz.de/10003776938
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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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This is social media : tweet, post, link and blog your way to business success
Clapperton, Guy - 2009
Persistent link: https://www.econbiz.de/10003865476
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Perceived intrusiveness in digital advertising : strategic marketing implications
Truong, Yann; Simmons, Geoff - In: Journal of strategic marketing 18 (2010) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10003988716
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Electronic Marketing
Drees, Norbert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008841384
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Social media : a new way to success?
Mustonen, Piia - 2009
Persistent link: https://www.econbiz.de/10003925596
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Consumers' response towards marketing through social networking sites in India
Mishra, Sita - In: International journal of Indian culture and business … 4 (2011) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10009377158
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Zulässigkeit von Online-Marketing auf der Basis von Erkenntnissen aus sozialen Netzwerken
Abel, Ralf Bernd - In: Online Targeting und Controlling : Grundlagen - …, (pp. 123-136). 2011
Persistent link: https://www.econbiz.de/10009156062
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306