Lee, Seung-Hee; Workman, Jane E.; Jung, Kwangho - In: Journal of Open Innovation: Technology, Market, and … 2 (2016) 14, pp. 1-15
Recent brand relationship research has paid attention to brand love, brand credibility, and brand loyalty. In market and society, various collaborations and co-creations derived from brand relationships generate various social network markets and open business innovations. Brand relationships...
