Palazon, Mariola; Sicilia, María; Lopez, Manuela - In: Journal of Product & Brand Management 24 (2015) 6, pp. 580-595
Purpose – This paper aims to examine the role of Facebook friends on the intention to join brand pages in this social network site (SNS). SNSs have grown in both popularity and use. They allow individuals to articulate their social networks by developing a list of other members on the site...
