D. Borrero, Juan; Y. Yousafzai, Shumaila; Javed, Uzma; … - In: Journal of Research in Interactive Marketing 8 (2014) 1, pp. 56-78
Purpose – The purpose of this study is to determine the beliefs that influence university students to use social networking sites (SNS) for expressive participation in social movements. Design/methodology/approach – The original technology acceptance model (TAM), a quantitative...