Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Year of publication: |
2014
|
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Authors: | Borrero, Juan D. ; Yousafzai, Shumaila Y. ; Javed, Uzma ; Page, Kelly L. |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 1, p. 56-78
|
Subject: | Facebook | Structural equation modeling | Social networking sites | Computer-mediated communication | Younger internet users | Social Web | Social web | Soziales Netzwerk | Social network | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing | Studierende | Students | Internet |
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