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The paper studies the impact of homophily on the optimal strategies of a monopolist, whose marketing campaign of new product relies on a word of mouth communication. Homophily is a tendency of people to interact more with those who are similar to them. In the model there are two types of...
Persistent link: https://www.econbiz.de/10010272373
The paper examines individuals’ abilities to identify the highly central people in their social networks, where … centrality is defined by diffusion centrality (Banerjee, Chandrasekhar, Duflo, and Jackson, 2013), which characterizes a nodeâ …€™s influence in spreading information. It first show that diffusion centrality nests standard centrality measures – degree …
Persistent link: https://www.econbiz.de/10011133172
We survey the literature on the economic consequences of the structure of social networks. We develop a taxonomy of … "macro" and "micro" characteristics of social interaction networks and discuss both the theoretical and empirical findings … concerning the role of those characteristics in determining learning, diffusion, decisions, and resulting behaviors. We also …
Persistent link: https://www.econbiz.de/10011794582
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We survey the literature on the economic consequences of the structure of social networks. We develop a taxonomy of … "macro" and "micro" characteristics of social interaction networks and discuss both the theoretical and empirical findings … concerning the role of those characteristics in determining learning, diffusion, decisions, and resulting behaviors. We also …
Persistent link: https://www.econbiz.de/10011444460
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