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Effective advertising in China and India : a study of like and disliked television commercials

Fam, Kim Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005

Persistent link: https://www.econbiz.de/10003353795

Chinese "Little Emperor", cultural values and preferred communication sources for university choice

Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10003860003

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10003915439

Chinese cultural values and personal referral sources in international education choice

Gray, Vaughan; Fam, Kim Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834

Persistent link: https://www.econbiz.de/10011433669

Impact of Cultural Values on Young Consumers’ Choice of International Tertiary Education

Chung, Kim Choy - 2009

The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice? High school...

Persistent link: https://www.econbiz.de/10013157046