While social norms have received great attention within economics, little is known about the role of personal norms. We propose a simple utility framework - which assumes that people care about monetary payoff, social norms, and personal norms - and design a novel two-part experiment to...

We ran experiments with a stag hunt and bargaining coordination game. Using a between-subjects design, we varied the identity of the opponent between someone of the same culture or a different culture. The idea was to see whether cultural norms or identity played a part in coordination...

People behave differently when they are being observed due to reputational concerns. Previous studies have found that pro-social behaviour was encouraged when experimental subjects were being observed or believed they were being observed. The present study extends previous research by adding a...