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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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Do altruistic and egoistic values influence consumers' attitudes and purchase intentions towards eco-friendly packaged products? : an empirical investigation
Prakash, Gyan; Choudhary, Sangita; Kumar, Anil; … - In: Journal of retailing and consumer services 50 (2019), pp. 163-169
Persistent link: https://www.econbiz.de/10012114150
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Supplier representative activities and customer perceived value in complex industrial solutions
Prior, Daniel D. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1192-1201
Persistent link: https://www.econbiz.de/10010227781
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value
Overby, Jeffrey W. - In: Journal of euromarketing 21 (2012) 4, pp. 193-218
Persistent link: https://www.econbiz.de/10009755855
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Rudiments of a value praxeology
Arnould, Eric J. - In: Marketing theory 14 (2014) 1, pp. 129-133
Persistent link: https://www.econbiz.de/10010255557
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Competitive strategies and value creation : a twofold perspective analysis
Teti, Emanuele; Perrini, Francesco; Tirapele, Linda - In: The journal of management development 33 (2014) 10, pp. 949-976
Persistent link: https://www.econbiz.de/10010436260
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Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, Md Afnan - In: Journal of business research : JBR 140 (2022), pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
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Revisiting the impact of perceived social value on consumer behavior toward luxury brands
Reyes-Menendez, Ana; Palos-Sanchez, Pedro; Saura, José … - In: European management journal 40 (2022) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10013198089
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Everything flows : a pragmatist perspective of trade-offs and value in ethical consumption
Hiller, Alex; Woodall, Tony - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 893-912
Persistent link: https://www.econbiz.de/10012031210