Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value
Year of publication: |
2012
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Authors: | Overby, Jeffrey W. |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 21.2012, 4, p. 193-218
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Subject: | Value | consumer | culture | context | situation | Means-End Chain | France | United States | USA | Frankreich | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Soziale Werte | Social values | Wein | Wine |
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