Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...

Using a data set of historical battles from 1600 to 1973, this paper analyzes the empirical determinants of tactical success in modern war. Based on a reduced form approach we consider key elements of military theory as factors in the production of combat success, formalized in a military...