The social media bible : tactics, tools, and strategies for business success
Lon Safko
| Year of publication: |
2012 ; 3rd ed.
|
|---|---|
| Other Persons: | Safko, Lon (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Unternehmen | Marketingstrategie | Soziale Software | Erfolgsfaktor |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
Online Resource
| Extent: | XVIII, 622 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement. |
| ISBN: | 1-118-26974-8 ; 978-1-118-26974-9 ; 978-1-118-28345-5 ; 978-1-118-28478-0 ; 978-1-118-28723-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576623