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Community marketing
Schneckenburger, Timo - In: Manual of international marketing, (pp. 505-520). 2006
Persistent link: https://www.econbiz.de/10003368632
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Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin - In: Journal of business research : JBR 104 (2019), pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
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The complementary roles of traditional and social media in driving marketing performance
Andrew, Stephen T.; Galak, Jeff - 2009
Persistent link: https://www.econbiz.de/10003911027
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Towards a unifying marketing approach through service
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664676
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Stakeholder marketing 2.0
Chakravorti, Bhaskar - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 97-102
Persistent link: https://www.econbiz.de/10003979333
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Special issue on Stakeholder marketing
2010
Persistent link: https://www.econbiz.de/10003979351
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Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von; Herrmann, Andreas; Rösger, Jürgen - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 97-117). 2008
Persistent link: https://www.econbiz.de/10003587904
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The influence of on-line brand community characteristics on community commitment and brand loyalty
Jang, Heehyoung; Olfman, Lorne; Ko, Ilsang; Koh, Joon; … - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 57-80
Persistent link: https://www.econbiz.de/10003698439
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Von der Kundenintegration 1.0 zur Kundenintegration 2.0 : Implikationen für Praxis und Forschung
Fließ, Sabine; Jacob, Frank; Fandel, Günter - In: Kundenintegration 2.0, (pp. 5-20). 2011
Persistent link: https://www.econbiz.de/10009303105