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A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.; Ng, K. K. H.; Chan, Hing Kai; Choy, … - In: Journal of air transport management 73 (2018), pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
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Der Konsument in der digital-kollaborativen Wirtschaft : eine empirische Untersuchung der Anbieterseite auf C2C-Plattformen
Zimmermann, Vita - 2017
Persistent link: https://www.econbiz.de/10011582939
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Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh; Rajak, Binod Kumar; Paliwal, Minakshi - In: International journal of business information systems : … 43 (2023) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
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Der Konsument in der digital-kollaborativen Wirtschaft : Eine empirische Untersuchung der Anbieterseite auf C2C-Plattformen
Zimmermann, Vita - 2017
Merkmale der digital-kollaborativen Wirtschaft -- Bessere Nutzung ungenutzter Ressourcen -- Interpretationsraum des Begriffs Teilen -- Erklärbarkeit und Beeinflussung der Vermietungserwartung -- Diskriminierende soziodemografische Merkmale und vermietungsaffine Gruppen.
Persistent link: https://www.econbiz.de/10014018398
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The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna; Mittal, Arun - In: International journal of internet marketing and … 10 (2016) 3, pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India
Maggon, Mohita; Chaudhry, Harish - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 189-206
Persistent link: https://www.econbiz.de/10011541330
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375425
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam; Bhat, Savita - In: Global business review 20 (2019) 3, pp. 813-825
Persistent link: https://www.econbiz.de/10012036133