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Social web
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Journal of business research : JBR
223
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Technological forecasting & social change : an international journal
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
International journal of electronic marketing and retailing : IJEMR
45
Journal of internet commerce
45
Psychology & marketing
43
Tourism management : research, policies, practice
42
Electronic commerce research
41
International journal of consumer studies
39
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39
International journal of hospitality management
38
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Journal of travel and tourism marketing
33
Marketing intelligence & planning
33
Information systems research : ISR
32
International journal of business information systems : IJBIS
32
Journal of marketing management : MM
32
Young consumers : insight and ideas for responsible marketers
29
Asia Pacific journal of marketing and logistics
28
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
26
Journal of global marketing
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
5,135
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1
The examination of cultural values and social media usages in
China
Xiao, Ge
;
Lee, HyeRyeon
;
Tessema, Kedir
;
Wang, Shaokang
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 101-120
Persistent link: https://www.econbiz.de/10012656909
Saved in:
2
Transforming visitors into members in online brand communities : evidence from
China
Zhou, Zhimin
;
Wu, Jane Peihsun
;
Zhang, Qiyuan
;
Xu, Shen
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
Saved in:
3
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
4
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
5
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
6
Why people participate actively in virtual communities?
Liao, Yichen
;
Deng, Cuini
- In:
International journal of Chinese culture and management …
3
(
2013
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10009791528
Saved in:
7
Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
Saved in:
8
Consumer-to-consumer value within social networks
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
The marketing review
14
(
2014
)
4
,
pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
Saved in:
9
Social influence and customer referral value
Xevelonakis, Evangelos
- In:
Athens journal of business & economics : AJBE
2
(
2016
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
Saved in:
10
Customer perceived value in social commerce : an exploration of its antecedents and consequences
Alshibliy, Haitham Hmoud
- In:
Journal of management research
7
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010492966
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