Consumer participation in virtual communities : the role of personal values and personality
Year of publication: |
2015
|
---|---|
Authors: | Huynh Thi Xuan Mai ; Olsen, Svein O. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 2, p. 144-164
|
Subject: | consumer participation | value co-creation | virtual communities | values | personality | attitude | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Soziale Werte | Social values | Persönlichkeitspsychologie | Personality psychology |
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