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Social web
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Schweiz
42,597
Switzerland
22,114
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21,478
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18,900
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12,769
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10,863
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9,428
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7,793
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7,790
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7,679
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7,639
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7,260
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6,782
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6,747
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6,490
Customer satisfaction
5,954
Kundenzufriedenheit
5,794
Service quality
5,775
Dienstleistungsqualität
5,738
Online-Handel
5,716
Online retailing
5,704
Social Web
4,985
Schätzung
4,822
Online-Marketing
4,592
Internet marketing
4,575
Estimation
4,573
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4,466
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Filieri, Raffaele
19
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14
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14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Conduit, Jodie
7
Gu, Bin
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lim, Weng Marc
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
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2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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1
Media Economics Institut / Köln
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National Bureau of Economic Research
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OECD
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Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Journal of business research : JBR
216
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Technological forecasting & social change : an international journal
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
International journal of electronic marketing and retailing : IJEMR
45
Journal of internet commerce
45
Psychology & marketing
44
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of management information systems : JMIS
38
Journal of electronic commerce research : JECR
37
Information systems research : ISR
36
International journal of hospitality management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
34
Marketing intelligence & planning
34
International journal of technology marketing : IJTMkt
33
Tourism management : research, policies, practice
33
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
4,983
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1
The impact of Twitter on consumption : evidence from museums
Campaniello, Nadia
;
Ciarlantini, Sara
;
Mollisi, Vincenzo
-
2024
Persistent link: https://www.econbiz.de/10014518569
Saved in:
2
Do topic and sentiment matter? : predictive power of online reviews for hotel
demand
forecasting
Wu, Chenguang
;
Zhong, Shiteng
;
Song, Haiyan
;
Wu, Ji
- In:
International journal of hospitality management
120
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015071104
Saved in:
3
A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
Saved in:
4
When a Doctor Knows, it Shows : An Empirical Analysis of Doctors’ Responses in Q&A Forum of an Online Healthcare Portal
Khurana, Sandeep
-
2020
. In a platform market model,
demand
-side users seek answers from the supply-side users, since such answers can indicate … prominent healthcare portal, we find that the introduction of doctors' responses has a significant causal impact on
demand
…
Persistent link: https://www.econbiz.de/10012854072
Saved in:
5
Preventive health care information and social media : consumer preferences
Cangelosi, Joe
;
Damron, Terry
;
Ranelli, Ed
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012802275
Saved in:
6
Patients' experience sharing in online social media communities : a base-of-the-pyramid perspective
Akareem, Husain Salilul
-
2021
Persistent link: https://www.econbiz.de/10012804784
Saved in:
7
Effects of user reviews and critic rating on online healthcare sales
Han, Wenbo
- In:
Inventi impact: service sector
(
2021
)
2
,
pp. 88-101
Persistent link: https://www.econbiz.de/10012601880
Saved in:
8
Genetic nutrition programmes - disappointment or empowered health? : exploring consumer engagement to understand social health change
Conroy, Denise Maria
;
Errmann, Amy
;
Young, Jenny
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10013274446
Saved in:
9
COVID-19 vaccination : engagement behavior patterns and implications for public health service communication
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 323-351
Persistent link: https://www.econbiz.de/10013190902
Saved in:
10
The interplay between online reviews and physician
demand
: an empirical investigation
Xu, Yuqian
;
Armony, Mor
;
Ghose, Anindya
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7344-7361
Persistent link: https://www.econbiz.de/10012815283
Saved in:
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