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~subject:"Social web"
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Social web
Werbung
13,854
Advertising
9,787
Werbewirkung
3,790
Advertising effects
3,736
Konsumentenverhalten
2,873
Consumer behaviour
2,867
Online-Marketing
1,789
Internet marketing
1,784
Theorie
1,368
Theory
1,337
Deutschland
923
USA
906
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790
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756
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734
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730
advertising
648
Marketingmanagement
640
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621
Social Web
551
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472
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460
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460
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450
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438
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426
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400
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346
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345
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333
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313
Competition
298
Werbepsychologie
298
Öffentlichkeitsarbeit
286
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
271
Psychology of advertising
269
Internet
268
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English
535
German
15
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1
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Arora, Taanika
6
Fogel, Joshua
6
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Nguyen Yen Thi Hoang
3
Oeldorf-Hirsch, Anne
3
Rana, Meghna
3
Schweidel, David A.
3
Seo, Yuri
3
Septianto, Felix
3
Voorveld, Hilde
3
Yoon, Hye Jin
3
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Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
12
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of marketing communications
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
CESifo working papers
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Research
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of applied business research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Corporate communications : an international journal
2
Documentos de trabajo
2
Electronic commerce research
2
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ECONIS (ZBW)
550
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1
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
2
My relationship to Scarlett O'Hara - characterising para-social relationships using the repertory grid technique
Löbler, Helge
;
Raschpichler, Johannes
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 29-50
Persistent link: https://www.econbiz.de/10003819560
Saved in:
3
Advertising and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
Saved in:
4
The complex problem of monetizing virtual electronic social networks
Clemons, Eric K.
- In:
Decision support systems : DSS ; the international journal
48
(
2009/10
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10003913507
Saved in:
5
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
6
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
7
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685381
Saved in:
8
Consumer Generated Advertising : Konsumenten als Marktpartner in der
Werbung
Unterberg, Bastian
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 203-215)
.
2008
Persistent link: https://www.econbiz.de/10003709980
Saved in:
9
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
10
Advertising campaigns : new rules for gambling
Russell, Tom
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003519494
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