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Consumer behaviour
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5,551
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5,067
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Law, Chun Hung Roberts
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Journal of business research : JBR
242
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Technological forecasting & social change : an international journal
67
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
47
International journal of advertising : the review of marketing communications
46
The journal of brand management : an international journal
43
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of consumer studies
39
Journal of strategic marketing
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing
36
Cogent business & management
35
International journal of hospitality management
35
Electronic commerce research
34
Information systems research : ISR
34
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
32
Marketing intelligence & planning
32
Tourism management : research, policies, practice
32
Journal of travel and tourism marketing
31
Business horizons
30
Asia Pacific journal of marketing and logistics
29
Young consumers : insight and ideas for responsible marketers
29
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
SpringerLink / Bücher
27
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ECONIS (ZBW)
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1
The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
Saved in:
2
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
3
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
4
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
5
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
6
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
7
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
10
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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