Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Swaleha Peeroo, Martin Samy and Brian Jones
| Year of publication: |
2019
|
|---|---|
| Authors: | Peeroo, Swaleha ; Samy, Martin ; Jones, Brian |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 8, p. 861-883
|
| Subject: | customer empowerment | customer engagement | Facebook | grocery stores | relationship marketing | Social media | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Lebensmittelhandel | Food trade | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1482559 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203378