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~subject:"Social web"
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Social web
Werbung
13,910
Advertising
9,847
Werbewirkung
3,825
Advertising effects
3,771
Konsumentenverhalten
2,894
Consumer behaviour
2,888
Online-Marketing
1,796
Internet marketing
1,791
Theorie
1,377
Theory
1,346
Deutschland
923
USA
905
Marketing
794
United States
755
Markenführung
738
Brand management
734
advertising
651
Marketingmanagement
642
Marketing management
623
Social Web
553
Germany
472
Preismanagement
460
Pricing strategy
460
Markenimage
452
Brand image
440
Markenartikel
428
Wettbewerb
399
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347
Zielgruppe
347
Target group
334
Werbewirtschaft
317
Competition
297
Werbepsychologie
296
Öffentlichkeitsarbeit
287
Advertising industry
281
Vereinigte Staaten
278
Internet
269
Spieltheorie
269
Psychology of advertising
267
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120
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434
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23
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12
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7
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4
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4
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1
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English
537
German
15
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1
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Arora, Taanika
6
Fogel, Joshua
6
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
Kim, Juran
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Nguyen Yen Thi Hoang
3
Oeldorf-Hirsch, Anne
3
Rana, Meghna
3
Schweidel, David A.
3
Seo, Yuri
3
Septianto, Felix
3
Voorveld, Hilde
3
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Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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Published in...
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International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
12
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of marketing communications
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
CESifo working papers
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Research
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of applied business research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Corporate communications : an international journal
2
Documentos de trabajo
2
Electronic commerce research
2
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Source
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ECONIS (ZBW)
552
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552
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1
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
2
My relationship to Scarlett O'Hara - characterising para-social relationships using the repertory grid technique
Löbler, Helge
;
Raschpichler, Johannes
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 29-50
Persistent link: https://www.econbiz.de/10003819560
Saved in:
3
Advertising and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
Saved in:
4
The complex problem of monetizing virtual electronic social networks
Clemons, Eric K.
- In:
Decision support systems : DSS ; the international journal
48
(
2009/10
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10003913507
Saved in:
5
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
6
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
7
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685381
Saved in:
8
Consumer Generated Advertising : Konsumenten als Marktpartner in der
Werbung
Unterberg, Bastian
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 203-215)
.
2008
Persistent link: https://www.econbiz.de/10003709980
Saved in:
9
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
10
Advertising campaigns : new rules for gambling
Russell, Tom
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003519494
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