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The impact of CRM 2.0 on customer insight
Greenberg, Paul - In: The journal of business & industrial marketing 25 (2010) 6, pp. 410-419
Persistent link: https://www.econbiz.de/10008655544
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Social customer relationship management and student empowerment in online learning systems
Anshari, M.; Alas, Y.; Yunus, N.; Sabtu, N. I.; Hamid, M. H. - In: International journal of electronic customer … 9 (2015) 2/3, pp. 104-121
Persistent link: https://www.econbiz.de/10011586438
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Web 2.0-Anwendungen im Rahmen des CRM
Hecht, Marcel; Büttgen, Marion - In: Web 2.0-Anwendungen zur Informationsgewinnung von …, (pp. 267-326). 2009
Persistent link: https://www.econbiz.de/10014564386
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Customer relationship management : review of technology impact and use cases
Yerpude, Samir; Rautela, Sonica - In: Digital transformation, strategic resilience, cyber …, (pp. 87-99). 2023
Persistent link: https://www.econbiz.de/10014428103
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Sales technology research : a review and future research agenda
Agnihotri, Raj; Chaker, Nawar N.; Dugan, Riley; Galvan, … - In: Journal of personal selling & sales management : JPSSM 43 (2023) 4, pp. 307-335
Persistent link: https://www.econbiz.de/10014447833
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The Impact of CRM on Customer Retention in Malaysia
Ghahfarokhi, Mehran Dehghani - 2010
The purpose of this research is study of Customer Relationship Management process in customer retention in Malaysia. I describe the objectives of Customer Relationship Management (CRM) in customer retention which is very important for the survival of companies in today competitive environment....
Persistent link: https://www.econbiz.de/10013142445
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Corporate Blogs : Kundendialog im Netz mit hohem Anspruch
Fieseler, Christian; Fleck, Matthes; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 4, pp. 40-44
Persistent link: https://www.econbiz.de/10003742508
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Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna; Liljander, Veronica; Sihlman, Reija - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
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Communication management via Web : the web-based tool ICOM Compass
Jäger, Hans-Werner; Jäger, Annegret - In: Strategies and communications for innovations : an …, (pp. 319-337). 2011
Persistent link: https://www.econbiz.de/10008987444