Sales technology research : a review and future research agenda
Year of publication: |
2023
|
---|---|
Authors: | Agnihotri, Raj ; Chaker, Nawar N. ; Dugan, Riley ; Galvan, John M. ; Nowlin, Edward |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 43.2023, 4, p. 307-335
|
Subject: | artificial intelligence | CRM technology | digitalization | sales effectiveness | sales force automation | Sales technology | salesperson performance | social media | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Verkauf | Selling | IT-gestütztes Marketing | Computer-assisted marketing | Technischer Fortschritt | Technological change | Informationstechnik | Information technology | Außendienst | Field sales force | Absatz | Sales |
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