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Social web
Öffentlichkeitsarbeit
9,840
Public relations
9,315
Website
3,062
Deutschland
1,544
Unternehmenspublizität
1,516
Corporate disclosure
1,515
Kommunikation
1,447
Germany
1,387
Corporate social responsibility
1,256
Corporate Social Responsibility
1,255
Communication
1,244
Consumer behaviour
1,237
Konsumentenverhalten
1,233
Social Web
1,219
Online-Marketing
1,162
Internet marketing
1,142
Electronic Commerce
942
Theorie
920
Theory
909
E-commerce
907
Unternehmen
853
USA
811
Firmenimage
767
Corporate reputation
766
Stakeholder
764
United States
751
Online retailing
709
Online-Handel
709
Internal communication
698
Interne Kommunikation
698
Internet
652
Disclosure regulation
617
Auskunftspflicht
616
Krisenmanagement
608
Crisis management
575
Relationship marketing
461
Unternehmenskultur
460
Beziehungsmarketing
457
Corporate culture
447
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159
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7
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2
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English
1,023
German
198
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2
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1
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Saxton, Gregory D.
10
Pleil, Thomas
8
Scott, David Meerman
8
Etter, Michael
7
Guo, Chao
7
Waters, Richard D.
6
Bilgihan, Anil
5
Camilleri, Mark Anthony
5
Lee, Jung Wan
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Akram, Umair
4
Bortree, Denise Sevick
4
Grigore, Georgiana
4
Kreutzer, Ralf T.
4
Loureiro, Sandra Maria Correia
4
Meckel, Miriam
4
Mohamed, Ehab K. A.
4
Pakura, Stefanie
4
Rita, Paulo
4
Romenti, Stefania
4
Rudeloff, Christian
4
Adi, Ana
3
Becker, Kip
3
Beham, Frank
3
Campo, Sara
3
Coombs, W. Timothy
3
Crowther, David
3
Engel, Reinhard
3
Filieri, Raffaele
3
Gomez, Lina M.
3
Hoffmann, Christian
3
Hutchins, Amber L.
3
Jiménez-Barreto, Jano
3
Kharas, Hushidar
3
Ki, Eyun-Jung
3
Komodromos, Marcos
3
Koufaris, Marios
3
Lahme, Georg
3
Ly-Le, Tuong-Minh
3
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Springer Fachmedien Wiesbaden
14
IGI Global
3
Chartered Institute of Public Relations
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
2
DATAKONTEXT
1
Edward Elgar Publishing
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Galileo Press
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
Hochschulrektorenkonferenz
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
MITP Verlags-GmbH & Co. KG
1
Nomos Verlagsgesellschaft
1
PR Career Center <Düsseldorf>
1
Peter Lang GmbH
1
ScienceFactory
1
Shaker Verlag
1
Springer-Verlag GmbH
1
Stiftung Familienunternehmen
1
Technische Hochschule Köln
1
Verlag Dr. Kovač
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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Published in...
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Corporate communications : an international journal
36
Journal of communication management : an international journal
25
Journal of business research : JBR
20
Tourism management : research, policies, practice
12
International journal of internet marketing and advertising : IJIMA
11
SpringerLink / Bücher
11
International journal of business communication : IJBC ; a publication of the Association of Business Communication
10
Journal of internet commerce
10
Journal of retailing and consumer services
10
International journal of electronic commerce : IJEC
9
Springer eBook Collection
9
Business horizons
8
Corporate reputation review : an international journal
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of business ethics : JOBE
8
Journal of marketing communications
8
Technological forecasting & social change : an international journal
8
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Harvard business review : HBR
7
Journal of promotion management : JPM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Strategic corporate communication in the digital age
7
Harvard-Business-Manager : das Wissen der Besten
6
Information systems research : ISR
6
International journal of advertising : the review of marketing communications
6
International journal of business information systems : IJBIS
6
International journal of contemporary hospitality management
6
Journal of promotion management : innovations in planning and applied research
6
PR-Praxis
6
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
6
Research
6
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
6
Administrative Sciences : open access journal
5
Ethical practice of social media in public relations
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of hospitality management
5
Journal of communication management
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of management information systems : JMIS
5
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Source
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ECONIS (ZBW)
1,218
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1
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1
Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José
;
Marchiori, Elena
;
Tang, CH
; …
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
Saved in:
2
Leitfaden Online-PR
Bogula, Werner
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003406426
Saved in:
3
Online Relations : Leitfaden für moderne PR im Netz ; [mit Schwerpunkt Social Media - Strategien, Konzepte, Beispiele]
Ruisinger, Dominik
-
2011
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008990184
Saved in:
4
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
5
Online-Kommunikation für Verbände : wie Ihre Botschaften die Zielgruppen sicher erreichen und überzeugen
Hillebrand, Ralf-Thomas
-
2018
Persistent link: https://www.econbiz.de/10011753978
Saved in:
6
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
7
Website
for stakeholder relations by corporations and non-profits : a time-lag study in Singapore
Sriramesh, Krishnamurthy
;
Rivera-Sánchez, Milagros
; …
- In:
Journal of communication management : an international …
17
(
2013
)
2
,
pp. 122-139
Persistent link: https://www.econbiz.de/10009756968
Saved in:
8
Destination online communication : why less is sometimes more : a study of online communications of English destinations
Inversini, Alessandro
;
Cantoni, Lorenzo
;
De Pietro, Marianna
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 563-575
Persistent link: https://www.econbiz.de/10010405099
Saved in:
9
Relationship marketing in an online social media context : newspaper versus television brand websites comparison
Guo, Miao
- In:
Journal of media business studies
11
(
2014
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10010459816
Saved in:
10
CSR disclosure on the web : major themes in the banking sector
Vilar, Vitor Hugo
;
Simão, João
- In:
International journal of social economics
42
(
2015
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10010496235
Saved in:
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