Extent: | IX, 293 S. Ill., graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
Language: | German |
Notes: | Literaturverz. S. 277 - 281 |
ISBN: | 3-7910-3066-3 ; 978-3-7910-3066-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008990184