Extent:
IX, 293 S.
Ill., graph. Darst.
24 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Glossar enthalten ; Glossary included
Language: German
Notes:
Literaturverz. S. 277 - 281
ISBN: 3-7910-3066-3 ; 978-3-7910-3066-1
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10008990184