campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations … communication she used via her Instagram (IG) profile to enhance Italian tourist destinations and "local food & wine". Specifically …, it measured the contribution of local food used as an evocative factor in the appreciation of a tourist destination and …

Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a … competitive advantage in direct marketing channels. Therefore, we integrate media richness theory into the food quality guidance … square analysis. Results show that social media marketing is a viable tool for new healthy luxury food products if media …