Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Year of publication: |
2020
|
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Authors: | Balakrishnan, Janarthanan ; Foroudi, Pantea |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 23.2020, 3, p. 181-200
|
Subject: | Corporate reputation | Innovative food products | Consumer purchase intention | TPB | Social media engagement | Facebook | Social Web | Social web | Firmenimage | Konsumentenverhalten | Consumer behaviour | Innovation | Lebensmittel | Food | Online-Marketing | Internet marketing | Ernährungsindustrie | Food industry |
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