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~subject:"Social web"
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Social web
Konsumentenverhalten
79,825
Consumer behaviour
79,798
Nachhaltigkeit
24,059
Sustainability
17,101
Nachhaltige Entwicklung
11,546
Sustainable development
11,500
Theorie
10,164
Theory
10,121
Beziehungsmarketing
8,979
Relationship marketing
8,974
Markenführung
7,613
Brand management
7,610
Markenimage
6,674
Brand image
6,651
Deutschland
5,886
Online retailing
5,587
Online-Handel
5,587
Corporate Social Responsibility
5,563
Customer satisfaction
5,517
Kundenzufriedenheit
5,514
Germany
5,452
Corporate social responsibility
5,425
USA
5,158
United States
4,982
Social Web
4,800
Online-Marketing
4,522
Internet marketing
4,499
Dienstleistungsqualität
4,347
Service quality
4,347
Brand
4,326
Markenartikel
4,321
Einzelhandel
4,213
Retail trade
4,140
Verbraucherverhalten
3,923
Electronic Commerce
3,665
Werbewirkung
3,618
Welt
3,604
Advertising effects
3,593
World
3,584
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Undetermined
2,840
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825
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Article
4,071
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729
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3,789
Aufsatz in Zeitschrift
3,789
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279
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279
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105
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105
Hochschulschrift
82
Arbeitspapier
74
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74
Conference paper
45
Konferenzbeitrag
45
Collection of articles of several authors
41
Sammelwerk
41
Thesis
38
Aufsatzsammlung
36
Konferenzschrift
17
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11
Sammlung
11
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10
Fallstudie
10
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5
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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English
4,669
German
135
Polish
1
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
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Springer Fachmedien Wiesbaden
12
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Published in...
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Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
35
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Electronic commerce research
31
Information systems research : ISR
31
Journal of marketing management : MM
31
International journal of business information systems : IJBIS
30
International journal of hospitality management
30
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,800
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1
Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
2
Nutzergenerierte Produktbewertungen im Web 2.0 als Verbraucherinformation : eine verbraucherpolitische Betrachtung
Schudak, Annika
-
2015
Persistent link: https://www.econbiz.de/10013435831
Saved in:
3
Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.
;
Belz, Frank
;
McDonagh, Pierre
- In:
Transformative consumer research for personal and …
,
(pp. 205-223)
.
2012
Persistent link: https://www.econbiz.de/10009260775
Saved in:
4
Promotion of sustainable consumption of food by vitrual communities
Łazorko, Katarzyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 95-105
Persistent link: https://www.econbiz.de/10011339378
Saved in:
5
Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah
-
2013
Persistent link: https://www.econbiz.de/10009722557
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Analysing acculturation to sustainable food consumption behaviour in the social media through the lens of information diffusion
Choudhary, Sonal
;
Nayak, Rakesh
;
Kumari, Sushma
; …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 481-492
Persistent link: https://www.econbiz.de/10012134609
Saved in:
8
Media and sustainable apparel buying intention
Lenne, Orpha de
;
Vandenbosch, Laura
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 483-498
Persistent link: https://www.econbiz.de/10011795872
Saved in:
9
Unveiling everyday reflexivity tactics in a sustainable community
Casey, Katherine
;
Lichrou, Maria
;
O'Malley, Lisa
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10011750534
Saved in:
10
How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung
;
Kim, Eojina
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
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