How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Year of publication: |
2024
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Authors: | Jang, Yoon Jung ; Kim, Eojina |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 3, p. 516-532
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Subject: | brand commitment | customer engagement | social rewards | sustainable behavioral changes | sustainable restaurants | Nachhaltigkeit | Sustainability | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web |
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