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Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk; Dölling, Steffen; Ritschel, Falk - In: mTourism : mobile Dienste im Tourismus, (pp. 59-73). 2010
Persistent link: https://www.econbiz.de/10003976752
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User experience-driven wireless services development
Park, Jee Y.; Mandyam, Giridhar D. - In: Product research : the art and science behind …, (pp. 41-65). 2009
Persistent link: https://www.econbiz.de/10003977214
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An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Gao, Lingling; Bai, Xuesong - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010349460
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Banking business and social media : a strategic partnership
Nitescu, Dan Costin - In: Theoretical and applied economics : GAER review 22 (2015) 4, pp. 121-132
Persistent link: https://www.econbiz.de/10011559492
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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A framework for web and mobile customer support service
Pensa, Simone - 2001
Persistent link: https://www.econbiz.de/10001701150
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Mobile Communities : Erweiterung von Virtuellen Communities mit mobilen Diensten
Reichwald, Ralf; Fremuth, Natalie; Ney, Michael - In: Mobile Kommunikation : Wertschöpfung, Technologien, …, (pp. 521-537). 2002
Persistent link: https://www.econbiz.de/10001701795
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A novel trust recommendation model for mobile social network based on user motivation
Yang, Gelan; Yang, Qin; Jin, Huixia - In: Electronic commerce research 21 (2021) 3, pp. 809-830
Persistent link: https://www.econbiz.de/10012698269
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From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen; Balagué, Christine - In: Apps management and e-commerce transactions in real-time, (pp. 26-50). 2017
Persistent link: https://www.econbiz.de/10011690422
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Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew - In: Journal of marketing research : JMR 54 (2017) 3, pp. 347-363
Persistent link: https://www.econbiz.de/10011697412