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Social web
Erfolgsfaktor
17,544
Markenführung
17,005
Brand management
16,983
Success factor
15,507
Markteintritt
11,419
Market entry
11,126
Markenimage
10,851
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10,763
Consumer behaviour
10,752
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10,636
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6,572
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6,442
Deutschland
5,829
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5,673
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5,659
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5,250
Beziehungsmarketing
3,602
Relationship marketing
3,591
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3,242
USA
3,094
Food retailing
2,989
United States
2,965
Unternehmensgründung
2,553
Business start-up
2,387
Markenpolitik
2,199
Unternehmenserfolg
2,185
Social Web
2,168
Innovation
2,132
Marketingmanagement
2,124
Marketing management
2,087
Strategisches Management
1,991
Firm performance
1,979
Online-Marketing
1,955
Internet marketing
1,911
Wettbewerb
1,673
Einzelhandel
1,635
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1,595
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1,590
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1,578
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Loureiro, Sandra Maria Correia
11
Martínez-López, Francisco J.
11
Burmann, Christoph
10
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Ranfagni, Silvia
8
Filieri, Raffaele
7
Füller, Johann
7
Kucharska, Wioleta
7
Ozuem, Wilson
7
Schivinski, Bruno
7
Usman, Osly
7
Becker, Kip
6
Dessart, Laurence
6
Harrigan, Paul
6
Haverila, Kai
6
Kreutzer, Ralf T.
6
McLaughlin, Caitlin
6
Rahman, Zillur
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Chan-Olmsted, Sylvia M.
5
Heinemann, Gerrit
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Nobre, Helena
5
Popp, Bastian
5
Rowley, Jennifer
5
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Dgroup
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MITP Verlags-GmbH & Co. KG
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Europäische Union / Amt für Geistiges Eigentum
1
Fachhochschule Reutlingen / European School of Business
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
GABAL-Verlag GmbH
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
UVK Verlag
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Wiley-VCH
1
bbw Hochschule
1
ibidem-Verlag
1
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Journal of business research : JBR
116
Journal of retailing and consumer services
63
The journal of brand management : an international journal
60
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of promotion management : innovations in planning and applied research
26
SpringerLink / Bücher
25
Journal of marketing communications
24
Journal of marketing management : MM
22
International journal of advertising : the review of marketing communications
21
Business horizons
20
Tourism management : research, policies, practice
20
Marketing intelligence & planning
19
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing
16
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Psychology & marketing
15
Springer eBook Collection
15
International journal of electronic marketing and retailing : IJEMR
13
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Technological forecasting & social change : an international journal
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
Tourism management perspectives : TMP
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of advertising research
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of technology marketing : IJTMkt
10
Journal of global marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Springer Proceedings in Business and Economics
10
International journal of consumer studies
9
International journal of contemporary hospitality management
9
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ECONIS (ZBW)
2,165
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1
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10
of
2,165
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1
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
2
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
3
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
Saved in:
4
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
5
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
6
Marketing mit Instagram
Nufer, Gerd
;
Lenzen, Caroline Verena
-
2017
, nicht so im deutschen
Lebensmitteleinzelhandel
. Vor diesem Hintergrund stellt sich die Frage, ob eine ästhetische …
Persistent link: https://www.econbiz.de/10011616125
Saved in:
7
Impact of social media on brand commitment : testing the mediation role of perceived value and brand image
Kavoosi Kalejahi, Homa
;
Ramezani, Mojtaba
;
Rostamzadeh, Reza
- In:
International journal of business environment : IJBE
10
(
2019
)
3
,
pp. 191-208
Persistent link: https://www.econbiz.de/10012036944
Saved in:
8
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
9
New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
10
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
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