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Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness

Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127

Persistent link: https://www.econbiz.de/10011878194

Consumer Perceptions of Social Media Usage by Consumer Electronics Retailers in Kuwait

Mohamed Tawfik, Ahmed - 2015

consumer perceptions of corporate SM usage. This small mixed-methods project among SM users in Kuwait explored perceptions …

Persistent link: https://www.econbiz.de/10013030324

The mediating effect of customer sociability on the relationship between digital marketing and customer engagement

Aldaihani, Faraj Mazyed Faraj - In: International journal of business excellence : IJBEX 34 (2024) 1, pp. 133-146

Persistent link: https://www.econbiz.de/10015075446

Bank 2.0 : how customer behaviour and technology will change the future of financial services

King, Brett - 2010

Persistent link: https://www.econbiz.de/10009152738

Small local banks in social media : converting social responsibility into consumer attention and economic outcomes

Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987

This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...

Persistent link: https://www.econbiz.de/10013256429