Similar Search Results

Critics' conformity to consumers in movie evaluation

Pang, Jun; Liu, Angela Xia; Golder, Peter N. - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 864-887

Persistent link: https://www.econbiz.de/10013389454

Does chatter really matter? : dynamics of user-generated content and stock performance

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 198-215

Persistent link: https://www.econbiz.de/10009548705

Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?

Borah, Abhishek; Tellis, Gerard J. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10011485245

Does online chatter really matter? : dynamics of user-generated content and stock performance

Tirunillai, Seshadri; Tellis, Gerard J. - 2011

Persistent link: https://www.econbiz.de/10009299489

Big data analysis of volatility spillovers of brands across social media and stock markets

Dieijen, Myrthe van; Borah, Abhishek; Tellis, Gerard J.; … - In: Industrial marketing management : the international … 88 (2020), pp. 465-484

Persistent link: https://www.econbiz.de/10012285387

Cash or non-cash? : Exploring ideators' incentive preferences in crowdsourcing contests

Riedl, Christoph A.; Füller, Johann; Hutter, Katja; … - In: Journal of management information systems : JMIS 41 (2024) 2, pp. 487-514

Persistent link: https://www.econbiz.de/10014583064

Big Data Analysis of Volatility Spillovers of Brands across Social Media and Stock Market Performance

Dieijen, Myrthe - 2019

Volatility is an important metric of financial performance, indicating uncertainty or risk. So, predicting and managing volatility is of interest to both company managers and investors. This study investigates whether volatility in user-generated content (UGC) can spill over to volatility in...

Persistent link: https://www.econbiz.de/10012902828