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Expert blogs and consumer perceptions of competing brands
Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
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The AIDA model and the impact of TikTok video streaming on online shopping : a case study of TikTok
Luo, Xin; Tabassum, Naznin; Nayak, Bhabani Shankar - In: Modern Corporations and Strategies at Work, (pp. 73-91). 2022
Persistent link: https://www.econbiz.de/10013419422
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Frontiers: how support for Black Lives Matter impacts consumer responses on social media
Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1029-1044
Persistent link: https://www.econbiz.de/10014316706
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Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses
Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1053-1056
Persistent link: https://www.econbiz.de/10014316711