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Social web
Social Web
20,314
Organizational behaviour
9,706
Verhalten in Organisationen
9,278
Online-Marketing
5,889
Internet marketing
5,807
Consumer behaviour
4,820
Konsumentenverhalten
4,818
Soziales Netzwerk
2,567
Social network
2,409
Viral marketing
2,189
Virales Marketing
2,186
Interkulturelle Beziehungen
2,177
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2,153
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2,134
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2,132
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1,874
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1,867
Electronic Commerce
1,858
Markenführung
1,788
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1,785
E-commerce
1,783
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1,712
social media
1,646
Digitalisierung
1,433
Unternehmenskultur
1,425
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1,419
Online-Handel
1,419
Online retailing
1,417
Deutschland
1,412
Internet
1,409
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1,401
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1,398
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1,393
Organizational change
1,309
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1,284
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1,275
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Kuchler, Theresa
35
Stroebel, Johannes
35
Qiu, Liangfei
31
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
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IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
49
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
OECD
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
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MITP Verlags-GmbH & Co. KG
3
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3
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3
Wiley-VCH
3
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2
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2
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2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
20,279
Other ZBW resources
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1
Internet für Online-Forscher : Protokolle, Dienste und Kommunikationsmodi
Roessing, Thomas
- In:
Sozialforschung im Internet : Methodologie und Praxis …
,
(pp. 49-58)
.
2009
Persistent link: https://www.econbiz.de/10003774280
Saved in:
2
Information technologies' impact on individual learning process : the case of a community of practice
Guechtouli, Manel
;
Guechtouli, Widad
- In:
Handbook of research on e-transformation and human …
,
(pp. 352-364)
.
2009
Persistent link: https://www.econbiz.de/10003867034
Saved in:
3
Listserv implementation and sense of community : the relationships with increased knowledge and face-to-face interaction
Blanchard, Anita
-
2009
Persistent link: https://www.econbiz.de/10003859057
Saved in:
4
Recommendation in Enterprise 2.0 Social Media Streams
Lunze, Torsten
-
2014
Persistent link: https://www.econbiz.de/10010518950
Saved in:
5
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
6
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
7
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
8
Leitfaden E-Mail-Marketing 2.0 : [E-Mailings, Newsletter und Kampagnen professionell gestalten]
Schwarz, Torsten
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10008938982
Saved in:
9
Organizational sense of community and listserv use : examining the roles of knowledge and face-to-face interaction
Blanchard, Anita
- In:
E-collaboration in modern organizations : initiating …
,
(pp. 42-59)
.
2008
Persistent link: https://www.econbiz.de/10003642814
Saved in:
10
The effect of Facebook, WhatsApp, Twitter and Email on SMEs performance : empirical evidence from United Arab Emirates
Saeed Khalifan Rasheed Ghanem
;
Nor Aziati Abdul Hamid
- In:
Inventi impact: SMEs
(
2021
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10012696596
Saved in:
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