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Predicting consumer sentiments from online text
Bai, Xue - In: Decision support systems : DSS ; the international journal 50 (2010/11) 4, pp. 732-742
Persistent link: https://www.econbiz.de/10008860104
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Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010
Persistent link: https://www.econbiz.de/10003951889
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Customer experience : emerging trends and new insights
Shaw, Colin; Dibeehi, Qaalfa; Walden, Steven - 2010
Persistent link: https://www.econbiz.de/10008655349
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Creative participation : collective sentiment in online co-creation communities
Lee, Hsin-Hsuan Meg; Dolen, Willemijn M. van - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 951-964
Persistent link: https://www.econbiz.de/10011416910
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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How service-related factors affect the survival of B2T providers : a sentiment analysis approach
Jing, Ranzhe; Yu, Yang; Lin, Zhangxi - In: Journal of organizational computing and electronic commerce 25 (2015) 3, pp. 316-336
Persistent link: https://www.econbiz.de/10011341820
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Measuring and managing consumer sentiment in an online community environment
Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
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Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile; Galipienzo, Danielle - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
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Emotions and information diffusion in social media : sentiment of microblogs and sharing behavior
Stieglitz, Stefan; Dang Xuan, Linh - In: Journal of management information systems : JMIS 29 (2012/13) 4, pp. 217-247
Persistent link: https://www.econbiz.de/10009764538