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The advertising handbook
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Social web
Werbung
13,811
Advertising
9,751
Werbewirkung
3,905
Advertising effects
3,848
Konsumentenverhalten
2,899
Consumer behaviour
2,893
Online-Marketing
1,803
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1,799
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1,428
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1,397
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1,033
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990
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839
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799
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738
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734
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660
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658
advertising
651
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645
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626
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568
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548
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482
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482
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457
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445
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429
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412
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365
Target group
351
Brand
348
Werbewirtschaft
319
Werbepsychologie
316
Competition
310
Öffentlichkeitsarbeit
293
Psychology of advertising
287
Advertising industry
283
Internet
280
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532
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Arora, Taanika
6
Fogel, Joshua
6
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Nguyen Yen Thi Hoang
3
Oeldorf-Hirsch, Anne
3
Rana, Meghna
3
Schweidel, David A.
3
Seo, Yuri
3
Septianto, Felix
3
Voorveld, Hilde
3
Yoon, Hye Jin
3
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Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
12
Journal of advertising research
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of retailing and consumer services
10
Journal of marketing communications
9
Psychology & marketing
9
Journal of current issues and research in advertising
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
CESifo working papers
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Research
4
Technological forecasting & social change : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of applied business research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Corporate communications : an international journal
2
Documentos de trabajo
2
Electronic commerce research
2
European Advertising Academy
2
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Source
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ECONIS (ZBW)
547
Showing
1
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10
of
547
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date (oldest first)
1
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
2
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
3
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
4
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
5
A framework for advertising in the digital age
Kim, Stephen J.
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 310-312
Persistent link: https://www.econbiz.de/10003768714
Saved in:
6
My relationship to Scarlett O'Hara - characterising para-social relationships using the repertory grid technique
Löbler, Helge
;
Raschpichler, Johannes
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 29-50
Persistent link: https://www.econbiz.de/10003819560
Saved in:
7
Advertising and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
Saved in:
8
The complex problem of monetizing virtual electronic social networks
Clemons, Eric K.
- In:
Decision support systems : DSS ; the international journal
48
(
2009/10
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10003913507
Saved in:
9
Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
Saved in:
10
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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