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Editorial: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian - In: Journal of customer behaviour 8 (2009) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10003819544
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Special issue: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian (contributor) - 2009
Persistent link: https://www.econbiz.de/10003819536
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A study of trust over time within a social network mediated environment
Palmer, Adrian; Huo, Qunying - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
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Pre-launch prediction of market performance for short lifecycle products using online community data
Divakaran, Pradeep Kumar Ponnamma; Palmer, Adrian; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 12-28
Persistent link: https://www.econbiz.de/10011695164