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1
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E-Business and telecommunications : 6th international joint conference, ICETE 2009, Milan, Italy, July 7 - 10, 2009 ; revised selected papers
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ECONIS (ZBW)
61
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1
A
typology
of viral ad sharers using sentiment analysis
Kulkarni, Kalpak K.
;
Kalro, Arti D.
;
Sharma, Dinesh
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171967
Saved in:
2
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
3
Social media revenge : a
typology
of online consumer revenge
Obeidat, Zaid Mohammad Ibrahim
;
Xiao, Sarah Hong
;
Al …
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 239-255
Persistent link: https://www.econbiz.de/10011930025
Saved in:
4
A "Triple A"
typology
of responding to negative consumer-generated online reviews
Sparks, Beverley
;
Bradley, Graham L.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
6
,
pp. 719-745
Persistent link: https://www.econbiz.de/10011736938
Saved in:
5
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Saved in:
6
Exploring entrepreneurs' business-related social media typologies : a latent class analysis approach
McLaughlin, Christopher
;
McCauley, Laura Bradley
; …
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1245-1272
Persistent link: https://www.econbiz.de/10013387553
Saved in:
7
Communities at the nexus of entrepreneurship and societal impact : a cross-disciplinary literature review
Bacq, Sophie
;
Hertel, Christina
;
Lumpkin, G. T.
- In:
Journal of business venturing
37
(
2022
)
5
,
pp. 1-31
Persistent link: https://www.econbiz.de/10013535651
Saved in:
8
Towards a
typology
of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
9
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
10
Common
typology
of virtual communities and multi-sided platforms : analysis of business models using qualitative system dynamics
Doligalski, Tymoteusz
-
2022
Persistent link: https://www.econbiz.de/10014305128
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